DRUG & MED DEVICE LITIGATION

LOGO DEVELOPMENT

I created this logo for one of the biggest American medical conferences. It won a contest across all C5 Group offices worldwide. The marketing team in our New York branch decided to give a fresh look to one of their well-established conferences. All designers in our studio developed three design variants. My winning concept features an abstract background that evokes science and biology. For the ampersand, I chose round blue and white pill-like shapes, which were later transformed into cell-like hexagons. The new logo is currently used on all print and web promotional material: from brochures to online banners.