WOMEN LEADERS IN LIFE SCIENCES LAW SERIES
branding & application
Over a period of two years I was trusted with a rebranding of the annual Women Leaders in Life Sciences Law conference, which originally took place in Boston. The rebranding proved successful, and the next year’s event was held twice: once more in Boston, and then for the first time in The Netherlands. My design approach was to bring forward the female aspect – the main defining factor in the large scope of already existing similar events. For years the branding looked rather bland with the previous choice of generic abstract images and colours. I felt that giving the conference a modern female visual identity that the attendees would relate to, would help the event find its unique voice.