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Larisa Uymanova
Larisa Uymanova
It is said that a good designer can re-brand and upscale almost everything… Here you have a triumphant makeover of the potato sack, a new fashion trend which evolved from being a symbol of frugality and simple country life to the sophisticated brand of luxury goods for modern urban dwellers with self-irony and love for everything authentic and true-to-nature.
This branding project is a celebration of my design abilities. It demonstrates the varied skills I possess, from copywriting the brand’s philosophy, to researching the almost 100-year-old history behind the potato sack dress, to drawing the coat of arms and hand-printing the pattern, to designing the logo, on-line presence, finalizing the Potato Sack identity in the brand book, and to crafting the final products and packaging.
THE POTATO SACK. Design & Copywriting.
It is said that a good designer can re-brand and upscale almost everything… Here you have a triumphant makeover of the potato sack, a new fashion trend which evolved from being a symbol of frugality and simple country life to the sophisticated brand of luxury goods for modern urban dwellers with self-irony and love for everything authentic and true-to-nature.
This branding project is a celebration of my design abilities. It demonstrates the varied skills I possess, from copywriting the brand’s philosophy, to researching the almost 100-year-old history behind the potato sack dress, to drawing the coat of arms and hand-printing the pattern, to designing the logo, on-line presence, finalizing the Potato Sack identity in the brand book, and to crafting the final products and packaging.