the Buildings Show 2019

As a new designer on the project as big as the Building Show that usually showcases 1,000 exhibitors and 30,000 visitors, I faced several challenges. First, to create all sorts of promotional materials for print and web, second – to tackle the giant signage package that transforms the MTCC into a Buildings Show universe and, last but not the least, to come up with a signage solution for a bridge between two MTCC buildings which, in fact, is a big wind tunnel. Since the posters and flags from previous years were, literally, blown down on that bridge, I came up with a simple 3-D idea. The playful yet sturdy cubes, which were totally on brand with their show colours, were strategically placed throughout the bridge and served as wayfinding signs, sponsorships showcases and a fun photo prop.