Copy of Women Leaders Series

Over a period of two years I was trusted with a rebranding of Women in Life Sciences conference that took place in Boston annually. My first approach at this was to bring back the female aspect – the main defining factor in a large scope of already existing Life Science Law-related events. For years the conference branding materials neglected the main target group it was trying to reach out to – women - with their previous choice of generic abstract images and colours. I felt that by giving the conference branding an actual modern female visual identity the attendees will identify with the conference will find its own visual voice.